Ayra Starr on Overcoming Imposter Syndrome and ‘Rush’ Success

Ayra Starr Discusses Breakthrough Career and Grammy Nomination for Best African Music Performance

Ayra Starr, fresh off her first Grammy nomination, sat down with Billboard‘s Rania Aniftos to talk about her remarkable rise in the music industry and what’s in store for her in 2024. The rising star is making waves with her unique sound and captivating vocals, and she’s eager to share more of her art with the world.

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Recognition at the Grammy Awards

“It’s been a long time coming,” Ayra reflects on her Grammy nomination for the new category of best African music performance at the 2024 ceremony. She expresses her excitement, saying, “African music has been it and has been popping for such a long time. Afrobeats has been taking over the world. I feel like this is very validating for everyone who put effort into this.”

She also added that the genre of African music is “high vibrational music,” and she feels blessed by the impact it has had on the global music scene.

New Music and Artistic Evolution

Ayra recently released an emotional new single called “Commas,” showcasing her versatility and emotional depth as an artist. She shares, “People used to feel very touched by my voice. When I would sing in secondary school, I would see people cry because I would sing the saddest songs. My voice always had that thing where it would make people feel no matter what I’m singing. I was like, ‘You know what? I want people to feel this song.’ I had 15 versions of ‘Commas.’ I wanted people to transcend when they listen to it. I want people to feel good.”

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She also revealed that “Commas” will be featured on an upcoming album, which will showcase a new, more evolved, and feminine side of her artistry. “The Ayra Starr I want to introduce is excellent, sonically amazing. This album is unique because I’ve been evolving sonically,” she says.

Looking Ahead

Ayra Starr is set to captivate audiences with her upcoming music and promises a fresh wave of creativity in the year 2024. Her passion for creating music that resonates deeply with her audience is evident, and her dedication to evolving her sound continues to drive her forward in her career.

For the full interview with Ayra Starr, watch Billboard‘s exclusive coverage to gain deeper insights into her journey and creative process.

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